Typography: The Most Important Aspect of Your Logo
While you design logo, the most important, and primary aspect which should match it is the font design and size used. It helps a logo to develop itself to a different level. Obviously, there are certain factors like visibility of the fonts, its proportion with the logo and its style should be kept in mind.
A logo design can be a vector or it may just be a cryptogram. In this case, a custom font can be an option as it helps the consumer to identify your logo in a lesser span of time. This happens in terms of logo formulation. Typography acts as the most essential element in a logo design. The logo design becomes a success when it marries the font.
- In a logo, typefaces should be used from the same family of fonts as it makes the logo look neat. It is better to opt for a simple font style so that it is properly readable.
- Almost 20,000 typefaces are there comprising of their own attributes, speaking for every new variety. Some of the best fonts used in today’s global market are Futura, Feminine, Georgia, Script, Helvetica, Block, San Serif etc.
- You should count on certain parameters before deciding on the fonts of your logo design:
- The logo should never be pixilated. It should be of high resolution. It looks very untidy when the fonts are pixilated
- The font along with the logo should reflect the complete message of the company
- Ensure that the font is readable
- It should not look different when it is made bold, normal or italic
In case you are not an expert or specialized in art and design, it is advisable to hire a professional to do this task having a perfect knowledge of logo designs and their respective fonts. They can create an accurate logo!